Monday, 2 February 2009

FRONT COVER ANALYSIS


A magazine’s front cover is the most important part of the product. It is designed to hook any potential buyers into purchasing it, and notify present readers that it is what they are looking for.
The cover’s main content is generally graphic based as pictures appeal more to humans than large amounts of text and different messages can be communicated within them.
This particular front cover has a centre picture split into three. This is to support the subject’s quote under the picture about split personalities. The subject’s face is above the fold, so we know they are the main focus of the cover. The subject is a popular singer and so the picture would appeal to lots of people. The pictures bleed out to the edge of the page. In this case the connotation could be that Brandon Flowers has really “lost the plot”; his many personalities do not fit onto the page.
The title of this magazine is at the top of the cover page, however it only takes up half the width of top section. This gives the impression that there is not room for anything else in the magazine as everything is already packed so tightly. The title stays in the same style, colour and font each issue. It also stays in a fixed position and all this helps the magazine develop consistency for its brand identity. The house colours of red, white and black are used throughout the magazine to keep a certain uniformity that can be connected with the new music scene of the magazine. The name NME is also a brand, putting its name to a music channel and a radio station to entice other customers.
Over the top of the main picture is the big brand logo of The Killers. This is clearly visible so the reader knows the band play an important part in this issue. The white colour that is used in the section about The Killers could connote that we don’t know anything about this subject yet and we will find out if we read the magazine.
The use of the brand Virgin should be noted because it is an example of advertisement on the front cover. However this tag line also relates to the top of the cover where it says about previews. A review would be the opposite of this and it is showing that although a review of V festival is important, it is not as important as something that hasn’t happened. The magazine would know as well, that Reading and Leeds festivals are more popular than V so they are just going by what their readers think.
“CAN BRANDON FIND THE PLOT IN TIME FOR READING AND LEEDS?”
This text is a callout. It is shocking to the reader and opens many questions or them to ask. This is used typically on magazine covers as a hook in for potential buyers.
Having the two festivals in ‘call-out’ signs are a good way of catching the reader’s eye. The words “preview special” are used as a hook to draw the reader in. the festivals shown would be very popular with the target audience of the magazine and therefore this is a good way to ensure they read it.

2 comments:

  1. Well done Lydia, this is beginning to look really professional. I'd like you to include a picture of the contents page you have analysed. Analyses are very detailed by the way. Do you have your questionnaire results yet? Please post an analysis of these results and a copy of the questionnaire itself.
    Beange Blogmeister

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  2. You haven't made much progress recently. Are you still having problems with the technology at home? If so, you'll need to spend more time in school sorting things out. It's less than three weeks until the final deadline.
    Beange blogmeister

    ReplyDelete